“Sugar Sugar” is magnificently well put together: the loading of all this stuff at the end of the track encouraging you to wind the record players arm right back to check it all again. At no point is “Sugar, Sugar” a rave up – it’s always pretty sedate – but here it comes closest. The chanted “Honey! Honey! Sugar! Sugar!” that unites all these hooks before the fade – the whole party coming together.The “ba-ba-ba-da-da” third backing hook – this one is a real genius bit of popcraft, because you’ve had tiny snippets of it already leading into the chorus after the verses, so you’re primed for it and its injection of swing into the song.I am guessing the first is ‘Betty’ and the second ‘Veronica’ but I have never knowingly read an Archie comic so I don’t actually know! The first time we get it tentative and shy, the second time more confident and delighted. The female backing hook (“I’m gonna make your life so sweet!”) – this is lovely and I wish we heard more of it.
The counter-hook from the male backing vox – “Pour your sugar on me!” – more spontaneous and joyful, more passionate, the backing guys throwing a wink or two at the girls behind the sweet lead singer’s back.The main hook (“You are my candy girl”) and riff – we’ve been hearing this all through the song, but the sting of repetition gets drawn here by a well-judged key change.How much sugar are we dealing with, exactly? Here’s an itemisation of the hooks in the last minute of “Sugar, Sugar”:
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